<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[THI]]></title><description><![CDATA[THI]]></description><link>https://www.thomhayes.co.uk/insights</link><generator>RSS for Node</generator><lastBuildDate>Tue, 05 May 2026 08:07:05 GMT</lastBuildDate><atom:link href="https://www.thomhayes.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Risk of AI Optimisation: Becoming a Source, Not a Destination]]></title><description><![CDATA[The thought I keep coming back to with AI optimisation is this: what if a website becomes so easy to extract from that it stops giving people much reason to visit it?]]></description><link>https://www.thomhayes.co.uk/post/the-risk-of-ai-optimisation-becoming-a-source-not-a-destination</link><guid isPermaLink="false">69f0ba8e1b32b536b94be56e</guid><category><![CDATA[SEO]]></category><pubDate>Thu, 30 Apr 2026 09:00:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53e1d0_16cd7f8b80ab4595994a4423822af45f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Thom Hayes</dc:creator></item><item><title><![CDATA[Exhibition stand design: how to attract the right kind of attention.]]></title><description><![CDATA[Getting noticed at an exhibition is only part of the job. Here is how stronger copy, design and interaction can attract the right kind of attention.]]></description><link>https://www.thomhayes.co.uk/post/exhibition-stand-design-how-to-attract-the-right-kind-of-attention</link><guid isPermaLink="false">69eb7b79b502c05c43b38575</guid><category><![CDATA[Graphic Design]]></category><pubDate>Fri, 24 Apr 2026 15:30:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53e1d0_8765b42dda334cf981045057f6912a4c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Thom Hayes</dc:creator></item><item><title><![CDATA[AI search won’t rescue a weak website.]]></title><description><![CDATA[AI search isn’t a shortcut around a weak website. If your pages are vague, thin or inconsistent, that still matters. Here’s what to fix first.]]></description><link>https://www.thomhayes.co.uk/post/ai-search-won-t-rescue-a-weak-website</link><guid isPermaLink="false">69eb3d29b17cf497ceb63a9d</guid><category><![CDATA[SEO]]></category><pubDate>Fri, 17 Apr 2026 10:03:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53e1d0_3ef86995b8c645e9ab4afcde889767db~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Thom Hayes</dc:creator></item><item><title><![CDATA[Why your website isn’t showing up on Google, and what to fix first.]]></title><description><![CDATA[If your website isn’t showing up on Google, the problem is often simpler than people think. Here are the basics to check first, and what usually needs fixing.]]></description><link>https://www.thomhayes.co.uk/post/why-your-website-isn-t-showing-up-on-google-and-what-to-fix-first</link><guid isPermaLink="false">69ea1ad9a3f320e0758e5d79</guid><category><![CDATA[SEO]]></category><pubDate>Fri, 10 Apr 2026 13:49:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53e1d0_cbbaca1c11254bb5a58679a4e3350a9c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Thom Hayes</dc:creator></item><item><title><![CDATA[Do I need a new website, or does my current one just need improving?]]></title><description><![CDATA[If your website feels outdated or underpowered, it can be hard to tell whether it needs a rebuild or just the right improvements. Here’s how to work out the difference.]]></description><link>https://www.thomhayes.co.uk/post/do-i-need-a-new-website-or-does-my-current-one-just-need-improving</link><guid isPermaLink="false">69eb6964e5d3a4f23fbf63ee</guid><category><![CDATA[Web Design]]></category><pubDate>Fri, 03 Apr 2026 13:19:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/53e1d0_91321970040d46fba2d30ddd6fa12e6d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Thom Hayes</dc:creator></item></channel></rss>