Project summary
A cleaner, more distinctive identity built to modernise the brand before the website redesign.
The updated logo evolved the original abstract figure into a cleaner, more dynamic mark. As well as suggesting movement, the new shape also hints at targeted action, giving the identity a stronger connection to treatment and recovery.
Project details
Services
Identity refresh, logo redesign, colour palette development, pattern design, brand application, website design and build.
Brief
Refresh the Borders Physio identity ahead of a website redesign, replacing an outdated logo with something cleaner, more distinctive and more flexible across digital and print.
Outcome
The refreshed identity gave Borders Physio a much stronger visual foundation. Rather than replacing the original completely, the new logo developed its abstract figure into a more dynamic symbol. It now suggests both movement and targeted action, helping the brand feel more closely tied to what the clinic actually does.
Credits
Identity development and website by THI