FOR WEBSITES THAT AREN’T SET UP PROPERLY
For a lot of businesses, the problem is not “SEO”. It’s that the website itself is poorly set up to be found.
Weak service pages, missing basics, and pages that never really target the right searches in the first place can all hold visibility back. That is usually where the real progress starts. Not with jargon, and not with some giant agency retainer. Just by sorting out what is already there properly.
A practical approach to website SEO improvements
No fluff, no mystery, and no vague promises.
Clear page targeting
Core pages clearly aligned with what it is actually about.
Useful content where needed
Stronger supporting content, FAQs or clearer service explanations.
Stronger service pages
They often do the heavy lifting, so get the structure, wording and targeting right.
SEO built into the site
Improve the website itself, rather than bolt SEO on afterwards.
Better site structure
Help search engines and users understand the site more clearly.
Improve what you have first
If it becomes clear the website itself is the blocker, that can be addressed too.
WAYS TO WORK TOGETHER
Some websites just need the basics sorting properly. Others need a more strategic setup with stronger targeting and clearer content.
Prices are based on smaller websites with up to 5 core pages. Larger websites, ecommerce sites, or projects needing heavier content work are quoted accordingly.
SEO Essentials
From £349
A practical tidy-up for smaller websites that are workable, but poorly set up.
This is about getting the foundations right, improving the basics, and fixing the kind of issues that often hold search visibility back.
Page structure improvements
Title tags and meta descriptions
Heading and on-page tidy-up
Internal linking improvements
Search Console setup if needed
Page targeting based on the services offered
SEO + AI Search Setup
From £699
A deeper dive for websites that need stronger targeting and better visibility.
A more strategic option for when the basics are not enough and the site needs to be set up for both traditional and AI-driven search.
Everything from 'SEO Essentials'
Keyword research for better targeting
FAQ recommendations and implementation
Schema markup where supported
AI-search best practices
Next-step content and optimisation priorities
Fresh website - Built to perform
Enquire
Sometimes the right answer is not patching the existing site. It is replacing it with something stronger.
If the current website is poorly built, limiting, or structurally fighting you, a rebuild may be a more cost-effective long-term move.
SEO-led structure and on-page setup from the start
A responsive, custom-built website built around your goals
Clear structure, navigation and page hierarchy
I’ll optimise your copy, or write it for you if needed.
A simple backend, with as much control as you’d like.
End-to-end support from build to launch and training.
Blog writing for search visibility
Blog content helps you target the actual questions and problems people are searching for, support your service pages, and build wider visibility over time.
Content built around real search demand
Wider visibility beyond your core pages
Stronger topical relevance over time
Support both search and AI discovery
A major content campaign helped grow search impressions from 8.81K to 89.8K over the same 3-month period year-on-year, with the site also appearing across a much broader spread of commercially relevant service-led searches.
That included consultancy, assessment, advisory and incident response terms, many of which had little or no visibility in the same period the year before.
Case study
Content-led SEO growth
CONTENT THAT SHIFTED VISIBILITY
Over 3 months, search impressions increased by over 900% year-on-year, but the gain was not just in overall volume...
The work focused on improving an existing Squarespace site through best-practice SEO, rebuilding service pages properly, and tightening the overall structure.
Over the 6-month period, impressions grew by more than 5x, clicks rose by 4x, and average position improved from 40.4 to 21. For a small local business, the impact was commercially meaningful too, with a clear uplift in bookings.
Case study
Existing site optimisation
More visibility, more bookings
This was not about vanity metrics. It was about a small business getting more of the right visibility, more clicks, and more bookings...
This was a local service site built around local-first search intent, with a strong focus on the kinds of searches people actually make when looking for physiotherapy, sports massage and related treatments nearby.
In its first month after launch, the site generated 9.17K search impressions and began gaining traction across a broad mix of local service-led searches. Visibility was already spreading beyond the homepage too, with the two supporting blog posts created for the site becoming two of its most visible pages, and averaging page 1 positions in Google.
Case study
Local-first SEO launch
Local search, moving fast
Strong local visibility began building within weeks of launch, spreading beyond the homepage into service pages and supporting blog content...
FAQs
These should help. If it's something else, reach out!
I mean improving the structure, content and on-page setup of your existing website so it is clearer, stronger and easier to find. That can include service-page improvements, headings, metadata, internal linking, content refinement, and making sure pages are properly aligned with what people are actually searching for.
This page is aimed at businesses that already have a website, but know it is underperforming or not set up properly. In many cases, that can be improved without rebuilding the whole thing. If it turns out the site itself is the real problem, I can advise on that too, and can offer an end-to-end custom built website for you if required.
It’s a practical first look at how well your website is set up to be found. I’ll look at what seems to be helping, what looks weak, what might be missing, and whether the best next step is a tidy-up, deeper optimisation, or something more substantial.
No. It’s a lighter first review designed to get the conversation going and highlight the main opportunities or issues. If desired, for a small fee I can go deeper and provide you with a prioritised plan for not just the best practices, but extensive optimisations for things like AI search and regular content updates. Please enquire for details.
SEO Essentials is about getting the basics sorted properly: structure, metadata, headings, internal linking and clear page targeting. SEO + AI Search Setup goes further, with deeper keyword research, stronger service-page optimisation, FAQ recommendations or implementation, schema markup where supported, and a more strategic setup for both traditional and AI-driven search.
Not always. Some websites mainly need the basics fixed first. But where stronger targeting is needed, keyword research helps make sure the right pages are aligned with the right searches, rather than just guessing. I'll advise on this where relevant.
I mean making sure your website is not only set up well for traditional search engines, but also clear, structured and useful enough to perform better in newer AI-driven search experiences. It is not a replacement for SEO. It sits alongside it.
It depends on the site and what needs improving. Some changes can help fairly quickly, especially when obvious structural or on-page issues are fixed. Stronger gains usually build over time as pages are improved, content develops, and search engines re-evaluate the site.
Yes. For businesses serving specific areas, local search can be a big part of the work. That might mean better service-page targeting, stronger location signals, local landing pages, clearer structure, and content that reflects the areas you actually want to be found in.
Yes, where it makes sense. Blog content can be a very useful way to target the actual questions and problems people are searching for, while supporting your service pages and building wider visibility over time.
That does happen. Sometimes the best answer is improving what you already have. Sometimes the review makes it clear the site itself is too limiting, poorly built, or structurally fighting you. If that is the case, I’ll say so clearly and talk you through the options rather than trying to force the wrong fix.