designed to be found & built to perform
web design with SEO at the core
I plan, design and build websites with clear structure, strong content and solid SEO. An end-to-end service for individuals and businesses who want a website that reads clearly, works smoothly and gets found. Shropshire-based, working locally and with clients worldwide.
The Process
What to expect when we work on a web project together
Discovery
We start with a quick chat to understand your goals and what’s not working.
I’ll ask a few practical questions, look at your current site (if you have one), and we’ll agree what “better” needs to look like.
Goals, audience and priorities
What’s working and what needs fixing
Scope, timeline and next steps
Planning
We map out the structure so every page has a clear job.
This is where we define the key pages, user journeys, and what content is needed. It keeps the build focused and avoids bloat.
Sitemap and page plan
Content requirements per page
Search intent and keyword themes
Design & build
I design and build a site that feels sharp, fast and easy to use.
Mobile-first, fully responsive, and built as a consistent system rather than a set of one-off pages.
Custom design, responsive across devices
Reusable components for consistency
Performance and accessibility best practice
Content
Your content gets shaped and set up so it reads clearly.
If you have content, I’ll populate and format it properly. If not, I can write, edit, or help you pull it together.
Content population and formatting
Editing and tidy-up of existing copy
Optional writing, including blogs
SEO & AI
SEO influences the build from day one, not at the end.
I’ll make sure structure, headings, and on-page basics are handled properly, plus content that performs well in AI-driven search.
Titles, meta and heading structure
Internal linking and page hierarchy
Content aligned to search intent
Launch & handover
We launch cleanly, with checks done and no loose ends.
I’ll run through the final QA, handle essentials like redirects if needed, and leave you with a tidy handover.
Cross-device checks and final tweaks
Launch support (and post-launch snag fixes)
Organised assets and simple handover
Ongoing support
If you want, I can stay involved after launch to keep things moving.
Updates, refinements, SEO tweaks, new pages, or ongoing content. Available ad hoc or as a simple monthly plan.
Updates and improvements as needed
Ongoing content, including blogs
Flexible support options to suit you
What's included
Thoughtful design, solid foundations, and a smooth handover.
A responsive, custom-built website built around your goals.
Clear structure, navigation and page hierarchy.
SEO-led structure and on-page setup from the start.
I’ll optimise and populate your copy, or write it for you if needed.
A simple backend, with as much control as you’d like.
End-to-end support through build, launch, handover and training.
Featured work
A few recent web projects
FAQs
These should help. If it's something else, reach out!
Projects vary by size and complexity. It’s probably not the simple answer you’re looking for, but after a quick chat I’ll give you a clear quote and a few options. I can work within a range of budgets, and there are no ongoing costs after go-live apart from hosting, which is typically £9–£21 per month depending on your requirements.
Timing depends on the number of pages, complexity, content readiness and feedback speed. To give you a rough idea, here are two typical examples, assuming I’m given the basics and can then flesh out, optimise and populate the content:
Scenario 1: A brochure website of around 15 pages
Projects like these can be completed in as little as 1-2 weeks.
Scenario 2: A site with ecommerce or events functionality
Depending on the number of products or events to populate, this kind of project can usually be turned around in 2–4 weeks.
Yes, I offer full copywriting, light edits, or shaping what you already have. Most content usually needs some level of refinement to perform well in search.
Absolutely - this is a core part of my service. Structure, headings, internal linking and on-page SEO are part of every build. I also use sensible technical setup, including schema where appropriate, to help search engines and AI-driven search understand your content clearly.
Yes. I set websites up to be simple and easy to manage. Upon go-live, I'll provide training on the system, and I can also offer a custom video walkthrough using your own website.
Yes. If you’d rather stay hands-off, I can take care of updates for you. That can be on an ad-hoc basis as and when things come up, or as a simple retainer if you’d like regular support.
For brand new websites, I build in Wix Studio - Not to be confused with regular Wix. That distinction matters. Studio is a professional platform built for agencies, enterprises and other web professionals, and it’s the direct successor to Editor X. It is not the older beginner-friendly, template-led editor people often picture when they hear the word Wix. It is built for proper client websites, with advanced responsive control, custom CSS, native business tools, and the flexibility designers need to create genuinely custom websites with real attention to detail.
That said, I’m not limited to Wix Studio. If you already have a website on another platform, I can often still help with updates, design improvements, SEO work or ongoing support when a full rebuild isn’t needed.
Hosting is organised as part of the setup process, and typically ranges from £9–£21 per month depending on your requirements. I’ll always explain what’s included, so you know exactly what you’re paying for.
The way I work
Web agency-level support, minus the fuss
Strategy before pixels
We get clear on the goal, audience and priorities before making anything.
Clear structure and messaging
Pages are structured to scan fast, read clearly, and guide people to act.
SEO built in, not bolted on
Website pages are planned and written to rank well and read clearly.
Design that stays consistent
If you’ve got a brand identity, I’ll work within it. If not, I’ll help you shape one.
Handover & Launch
An easy-to-use backend, training if you want it, and a smooth go-live.
Optional ongoing support
I can stay involved for updates and optimisations as required.
Let's work together
Tell me what you’re working on and we'll get the ball rolling...
I work locally in Shropshire, or remotely wherever you’re based.
“ Thom took superb headshots and was such a pleasure to work with that I asked him to handle the rest too. He’s since designed my logo, brand kit, and built a beautiful website. He really does cover all the bases. ”
“ He really took the time to understand what we do and how we wanted to come across. He managed to strike exactly the right balance, keeping it professional and credible, while still making it feel like us. ”
“ Thom was great to work with throughout. Responsive, patient, and always willing to make adjustments as we refined things along the way.
We’re really happy with the final result. ”
“ Thom is brilliant at what he does. He’s versatile and patient, and he also brought strong creative suggestions that genuinely improved the end result. ”