People search for the question first
That is where useful blog content comes in. I create search-led articles that help your website appear for the questions, problems and topics your audience is already searching for.
This might mean answering common concerns, unpacking a specific problem, explaining a service properly, or creating supporting content around the wider issues your services connect to. Done well, blog content gives your site more entry points and helps build visibility over time.
What search-led blog writing should do
Target relevant searches, support key pages, and create more entry points.
Target useful searches
Create more entry points
Support key service pages
Strengthen internal linking
Build topical relevance
Support SEO, AI and GEO visibility
How the blog writing process works
Planned, written and managed.
1
Initial conversation
We talk through your business, goals, services and the kind of visibility you want to build, so the content has a clear direction from the start.
2
Website & service review
I get familiar with your website, services, tone of voice and existing content, so each blog can support the right pages and fit the wider site.
3
Blog creation
I write the blog with SEO best practice in mind, and include the excerpt, tags, categories, internal links and image guidance where needed.
4
Upload & publish
Each blog can be uploaded, formatted and scheduled to the agreed plan, or saved as a draft so you can review and approve it before it goes live.
Blog pricing plans
These plans are designed to keep things simple.
Need something in between, or just want to start with a one-off post? That’s fine too. If you’re based in Shrewsbury or elsewhere in Shropshire, we can also talk through a customised content plan locally where useful.
Essential
1 blog per month
£175 pm
(£175 per blog)
A good starting point for businesses that want to begin building visibility without overcommitting.
1 search-led blog post per month
Topic planning around useful search intent
Clear structure and formatting
Content designed to support wider SEO goals
Momentum
4 blogs per month
£500 pm
(£125 per blog)
A stronger option for businesses that want to target more, build relevance, and create more entry points.
4 search-led blog posts per month
Ongoing topic planning
Content designed for wider visibility
A steadier publishing rhythm for stronger momentum
Accelerate
8 blogs per month
£800 pm
(£100 per blog)
For businesses that want to build visibility faster and cover a broader range of useful searches over time.
8 search-led blog posts per month
Coverage across services, questions and supporting topics
Broader SEO and AI-search visibility
A faster route to building topical relevance
blog starter support
Blog strategy session - £100
I offer a one-off session for businesses and individuals who want some content direction for their own blog writing. If you decide to continue with one of my blog writing plans, this fee can be deducted from the first month.
The session includes:
A review of your website and services offered
A discussion of your goals and audience
Topic ideas based on useful search intent
A recommended content plan
Blog setup - £200
If you don't have a blog yet, and need one setting up, I can help with that too. If your website platform supports it, I'll set up, organise and style a blog section so the content has a clear home and is in keeping with your wider brand.
If you'd like to discuss creating a blog for your website, please feel free to reach out.
Case study
Content-led SEO growth
CONTENT THAT SHIFTED VISIBILITY
Over 3 months, search impressions increased by over 900% year-on-year, but the gain was not just in overall volume...
A major content campaign helped grow search impressions from 8.81K to 89.8K over the same 3-month period year-on-year, with the site also appearing across a much broader spread of commercially relevant service-led searches.
That included consultancy, assessment, advisory and incident response terms, many of which had little or no visibility in the same period the year before.
Case study
Blog content to support launch
SUPPORTING CONTENT, EARLY TRACTION
The two supporting blog posts created for the site sat among its top three pages by impressions and clicks, with both averaging page 1 positions in Google.
An Oswestry-based physiotherapy website built around local search intent, supported by two search-led blog posts targeting the kinds of questions people actually ask around treatment, recovery and injury prevention.
That early traction helped visibility spread beyond the homepage into useful supporting content, showing how search-led blog writing can start pulling its weight quickly when it’s built around the right intent.
FAQs
These should help. If it's something else, reach out!
Yes. I’m based in Shrewsbury and work with businesses across Shropshire and further afield. Most blog writing projects can be handled remotely, but local context can be useful when content needs to support Shrewsbury, Shropshire or other location-based searches.
Yes, when they are chosen and written properly. Blog content can help target the actual questions and topics people are searching for, support your key pages, and build wider topical relevance over time.
Yes, but not through tricks. Each blog is written to be clear, useful and well structured, with relevant headings, internal links and service-page context where appropriate. This helps the content support traditional SEO, while also making it easier for AI-driven search tools to understand, summarise and connect to the wider website.
That depends on the business, but the focus is usually on useful, search-led topics. That might mean common questions, customer concerns, service-related topics, industry misconceptions, or supporting content around the wider issues your audience is already searching for.
Yes. Topic planning is part of the service. I can work from your ideas if you already have them, but I can also suggest useful topics based on search intent, service gaps, and what is most likely to support the wider site.
That depends on your goals, how competitive the space is, and how much content you want to build over time. For some businesses, one good article a month is a strong start. Others benefit from a much steadier publishing rhythm.
No. Search terms matter, but good blog writing is not just about inserting phrases into a page. It is about creating something useful, clear and relevant, while making sure it supports the wider visibility of the site.
Sometimes, yes, where it is useful. I may use AI to help speed up research, planning or drafting, but the direction, structure, editing and final quality control still come from me. The goal is useful, well-shaped content that supports the website, not generic AI output.
Yes. If you do not already have a blog or insights section set up properly, I can help structure and style that too, so the content has a clear home on your website and supports the wider user experience.
No. Blog writing can be a standalone service, although it usually works best when the wider website foundations are in decent shape too.