Project summary
A bold campaign concept designed to highlight CyberCare’s most distinctive selling point
A campaign concept for STORM Guidance’s CyberCare service, created to promote its core USP: unlike standard cyber insurance or traditional retainers, the annual investment can still be used proactively if no incident occurs. The work used expressive imagery and sharp messaging to dramatise the cost of being unprepared, while showing how CyberCare could turn unused time into training, simulations, audits and planning. Developed for use across the website, magazines and social media, the campaign helped position CyberCare as a proactive resilience service rather than a reactive safety net.
Project details
Services
Campaign concept, Graphic design, Copywriting, Social media creative, Print design, Web design
Brief
Promote STORM Guidance’s CyberCare service by highlighting its key USP: unused premiums can be spent proactively on resilience services.
Outcome
A bold campaign concept used across web, print and social to position CyberCare as a proactive resilience service, not just a reactive incident response retainer.
Credits
Concept, art direction and campaign design: THI