Project summary
A bold exhibition concept built to turn a new brand message into something interactive, memorable and hard to ignore.
An exhibition stand and campaign concept for Guestline at the Independent Hotel Show, created to launch the new “More GuestTime” brand message. The project combined stand design, messaging and an interactive digital game to turn a product benefit into a standout live experience.
Project details
Services
Exhibition stand design, campaign concept, art direction, copywriting, graphic design
Brief
Guestline needed a way to bring its new “More GuestTime” message to life at an exhibition.
Outcome
I created the stand concept, messaging and graphics for a more distinctive exhibition presence built around one clear idea. The “Timewasters Welcome” copy and interactive game helped make the stand more engaging, memorable and closely tied to the product story.
Credits
Concept, stand design and campaign creative by THI.
Wheel game development by Adam Lakin.