Project summary
A considered identity system built to give a one-to-one practice a calm, distinctive presence.
An identity project for psychotherapist John Tepe, created to give the practice a strong and cohesive visual foundation. The work covered logo development, typography, colour palettes and supporting graphic elements, along with the website design and build, helping shape a brand that felt calm, credible and quietly distinctive.
Project details
Services
Identity design, logo design, typography, colour palette development, brand guidelines, headshot photography, website design and build.
Brief
Create a visual identity for John Tepe’s new psychotherapy practice that felt credible, professional and distinct, while giving the website a strong and consistent design direction.
Outcome
A simple identity system, type choices, colour palette guidance and subtle supporting graphics that could carry across print and digital use. Together, those elements gave the practice a clearer and more joined-up visual presence, with a defined style that could be applied consistently across the website and brand materials.
Credits
Identity development, website and photography by THI