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Macdonald Hotels

Unified booking engine concept for a hotel group

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Project summary

A booking journey concept designed to bring rooms, spa and golf into one flow

A booking engine concept created for Macdonald Hotels while I was working at Guestline. The proposal explored how room, spa, and golf bookings could be brought into a seamless user journey, while still feeling in keeping with the design language of the existing website.

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Project details

Services

UI concept design, booking journey design, layout design, UX design

Brief

Create a booking engine concept for Macdonald Hotels that could bring together accommodation, spa and golf bookings in one clearer process.

Outcome

Although the proposal was not taken forward, it was a strong piece of concept work and an important pitch, showing how a more integrated booking journey could sit within an established hotel brand.

Credits

Booking engine concept design by THI
Created while working at Guestline

Let's work together

Tell me what you’re working on and we'll get the ball rolling...

I work locally in Shropshire, or remotely wherever you’re based.

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