Project summary
A sharper, more relevant identity direction for SJ Group International
An identity refresh for SJ Group International, created ahead of a wider website redesign. The work kept a link to the original design while refining it into something cleaner, more confident and connected to the company’s security-focused services.
Project details
Services
Identity refresh, logo development, typography, colour palette, visual direction
Brief
Refresh the SJ Group International identity ahead of a wider website redesign. The new look needed to feel more modern, more credible and more aligned with the company’s work, while still retaining a connection to the original mark.
Outcome
Rather than discarding the original completely, it still hints at the original SJG construction, while also forming a shield shape that ties the brand more clearly to the company’s security focus. The updated direction was then carried through into the wider website design work.
Credits
Identity development and visual direction: THI