Project summary
A large-scale website project built to bring products, services and content into one clearer system.
A major website project for STORM Guidance, bringing multiple product sites and service offerings together under one roof. Alongside writing and structuring the service pages, I developed a tabbed mega menu to handle the complexity more clearly across desktop and mobile, while also building out SEO-led service content and supporting a substantial long-term blog campaign.
Project details
Services
Web design, website strategy, UX structure, copywriting, SEO, AI optimisation, blog campaign support
Brief
Bring STORM Guidance’s products, services and content into one joined-up website without losing clarity or making the navigation unmanageable.
Outcome
The new site gave STORM a clearer structure for both users and search, with an interactive mega menu helping organise a broad set of offers. Alongside the navigation and service-page build, the wider content work created a stronger foundation for search visibility and AI discovery.
Credits
Website strategy, UX structure, copywriting and build by THI