Project summary
A complex message turned into a clearer, sharper website.
A full website project for PYXIS Culture Technologies, built to turn a nuanced offer into something clearer, more usable and easier to find. The work covered structure, copy, page strategy and SEO, helping shape a site that could speak to senior decision-makers without becoming vague or overcomplicated.
Project details
Services
Website strategy, web design, copywriting, SEO, AI optimisation
Brief
Create a website for PYXIS that could explain a complex culture and risk platform clearly, while also being built properly for SEO, AI search and structured data from the ground up.
Outcome
The result was a clearer, more confident website with stronger service pages, better search foundations and a more joined-up way of presenting the PYXIS offer. The site gave the business a better platform for future content, SEO growth and client conversations.
Credits
Website strategy, structure, copywriting and build by THI