Project summary
A playful campaign concept built around giving hotel staff a little too much time
A campaign concept for Guestline built around its “More GuestTime” message. The idea imagined a hotel using Guestline’s PMS so efficiently that staff suddenly had far too much time on their hands, leading to wildly over-the-top guest service. I developed the concept, shaped the creative direction, and worked with Yorkshire production company Hewitt & Walker to bring it to life on a limited budget.
Project details
Services
Campaign concept, creative direction, art direction.
Brief
Create a campaign around Guestline’s “More GuestTime” message that would feel memorable, entertaining and clearly linked to the value of its PMS.
Outcome
By pushing the idea of “extra guest time” into absurd territory, the videos gave Guestline a distinctive creative hook while still landing the core point. The concept was successfully produced on a limited budget, using The Churchill Hotel in York as the setting, with Andrew Dunn cast as the hotel GM.
Credits
Concept and art direction: THI
Production: Hewitt & Walker
Location: The Churchill Hotel, York
Talent: Andrew Dunn