WHAT GOOD BLOG CONTENT SHOULD DO
Target relevant searches, support key pages, and create more entry points
Target useful searches
Create more entry points
Support key service pages
Strengthen internal linking
Build topical relevance
Support search and AI visibility
Content plans
Some clients need the occasional article, others want a steady flow of content. These plans are designed to keep things simple.
Need something in between, or just want to start with a one-off post? That’s fine too. These are simply the most common ways to work together.
Essential
1 blog per month
£200 per month
A good starting point for businesses that want to begin building visibility without overcommitting.
1 search-led blog post per month
Topic planning around useful search intent
Clear structure and formatting
Content designed to support wider SEO goals
Momentum
1 blog per week
£600 per month
A stronger option for businesses that want to target more, build relevance, and create more entry points.
4 search-led blog posts per month
Ongoing topic planning
Content designed for wider visibility
A steadier publishing rhythm for stronger momentum
Accelerate
2 blogs per week
£1000 per month
For businesses that want to build visibility faster and cover a broader range of useful searches over time.
8 search-led blog posts per month
Coverage across services, questions and supporting topics
Broader SEO and AI-search visibility
A faster route to building topical relevance
Blog strategy session - £150
Need a plan before writing your own blog content?
I offer a one-off session for businesses and individuals who want some content direction for their own blog writing. This fee can be written off against my blog writing plans too.
The session includes:
A look at your current website and services offered
A discussion of your goals and audience
Topic ideas based on useful search intent
Recommended strategy
A major content campaign helped grow search impressions from 8.81K to 89.8K over the same 3-month period year-on-year, with the site also appearing across a much broader spread of commercially relevant service-led searches.
That included consultancy, assessment, advisory and incident response terms, many of which had little or no visibility in the same period the year before.
Case study
Content-led SEO growth
CONTENT THAT SHIFTED VISIBILITY
Over 3 months, search impressions increased by over 900% year-on-year, but the gain was not just in overall volume...
This was a local service site built around local-first search intent, with a strong focus on the kinds of searches people actually make when looking for physiotherapy, sports massage and related treatments nearby.
That early traction helped visibility spread beyond the homepage into useful supporting content, showing how search-led blog writing can start pulling its weight quickly when it is built around the right intent.
Case study
Blog content to support launch
SUPPORTING CONTENT, EARLY TRACTION
Within the first month after launch, the two supporting blog posts created for the site became two of its most visible pages and averaged page 1 positions in Google...
FAQs
These should help. If it's something else, reach out!
Yes, when they are chosen and written properly. Blog content can help target the actual questions and topics people are searching for, support your key pages, and build wider topical relevance over time.
That depends on the business, but the focus is usually on useful, search-led topics. That might mean common questions, customer concerns, service-related topics, industry misconceptions, or supporting content around the wider issues your audience is already searching for.
Yes. Topic planning is part of the service. I can work from your ideas if you already have them, but I can also suggest useful topics based on search intent, service gaps, and what is most likely to support the wider site.
That depends on your goals, how competitive the space is, and how much content you want to build over time. For some businesses, one good article a month is a strong start. Others benefit from a much steadier publishing rhythm.
No. Search terms matter, but good blog writing is not just about inserting phrases into a page. It is about creating something useful, clear and relevant, while making sure it supports the wider visibility of the site.
Sometimes, yes, where it is useful. I may use AI to help speed up parts of research, planning or drafting, but the strategy, structure, editing and final quality control still come from me. The goal is useful, well-shaped content, not generic AI output.
Yes. If you do not already have a blog or insights section set up properly, I can help structure and style that too, so the content has a clear home on your website and supports the wider user experience.
No. Blog writing can be a standalone service, although it usually works best when the wider website foundations are in decent shape too.
Ready to build some visibility?
Discuss blog writing, map out a content plan, or discuss how to get started on a blog.
If my blog writing plans don't quite fit your needs, let's discuss some alternative options.
People search for the question first
That is where useful blog content comes in. I create search-led articles that help your website appear for the questions, problems and topics your audience is already searching for.
This might mean answering common concerns, unpacking a specific problem, explaining a service properly, or creating supporting content around the wider issues your services connect to. Done well, blog content gives your site more entry points and helps build visibility over time.